FOR IMMEDIATE RELEASE
Crystal Geyser Water Company Introduces Tejava® Tea Pod Launch in Collaboration with Intelligent Blends
SAN DIEGO, CA – May 30, 2017
In 2016, it was reported that over 30% of US households own a single serve brewer. With this expanding market, Crystal Geyser is excited to announce the availability of Tejava single serve tea pods and a partnership with single serve pod manufacturer Intelligent Blends. Tejava is a 100% all-natural, unsweetened black tea that recently claimed 1st place at the Global Tea Championship™ and also holds five 1st place awards from the North American Tea Championship™.
“Many of our loyal Tejava fans use these one cup brewing systems. We are thrilled to be able to give them a new way to enjoy their favorite tea,” said Judy Yee, Executive Vice President of Marketing and Innovation for the company. “We heard our consumers tell us they enjoyed Tejava hot as well as iced.” For its initial launch, Tejava has released their Original Black Tea, Black Peach Tea, and Black Pineapple Mango, with the plan of releasing additional blends over the next year.
To make this a reality, Tejava worked diligently to find an experienced co-packer with the talent to assist in this endeavor. “It’s a great relationship in a great market,” says Owner and President of Intelligent Blends, Michael Ishayik. “Over the past 4 years, the single serve beverage market has only seen growth and the largest opportunities now lie in specialty drinks such as Tejava’s new premium tea line.”
Once again, the Tejava brand has shown its commitment to high quality by continuing to push innovation and product development. Intelligent Blends Roast Master, Jeff McIntosh added, “Working with the people at Tejava, collaborating on these new tea blends has been nothing short of an incredible process. Spending many hours meticulously creating what we believe is the perfect tea pod, we think we nailed it. I’m personally very excited to see how the tea community reacts to this new easy use method.”
Another key component in this new offering from Tejava is that all pods are made from a recyclable #5 plastic with an easy peel tab that allows pods to be recycled after use.
The Tejava tea pods are available online at Amazon.com with distribution to other retail outlets soon. Tejava will continue to be sold in PET plastic bottles and the traditional 12-ounce and 1-Liter glass containers.
About Crystal Geyser Water Company
Crystal Geyser Water Company was founded in 1977, with a mission to provide the best natural sparkling water in the world. Our name was chosen to represent the purity and clarity of the water, and our highest priority has been to preserve and maintain the water’s refreshing, natural character. Based in California, our company offers sparkling water and a variety of healthy alternatives to sodas and artificially-sweetened drinks. Crystal Geyser remains committed to employing sustainable business practices, using PET bottles, which are BPA-free, phthalate-free, and 100% recyclable. For more information, visit http://www.crystalgeyser.com and www.tejava.com.
About Intelligent Blends:
Intelligent Blends is a Company dedicated to the pursuit of making single serve cups available to brands & suppliers of all sizes. Intelligent Blends operates a dedicated 50,000 square foot state-of-the-art facility in Southern California and our veteran management team has a combined average tenure of 25 years in manufacturing and co-packing experience. Our advanced, state-of-the art single-serve conversion equipment was custom designed for the launch of Intelligent Blends – from Stainless Steel Nitrogen flushed totes, to grinders and packaging lines, down to the Agtron for testing. Serving one of the fastest growing markets in retail, Intelligent Blends has a current capacity of over 200 million single serve cups per year. Visit www.intelligentblends.com