What's New at Intelligent Blends

Consumers today view products through a new lens. It’s no longer just about “how will this make me feel today?” but “how will this help me thrive tomorrow?”

The goal isn’t to extend lifespan to 150 years—it’s to live with energy, resilience, and joy well into our 70s and 80s. Today’s shoppers are smarter, proactive, and making daily decisions with their future selves in mind. That’s why the CPG industry is leaning into anti-aging ingredients that go beyond quick wins and support long-term wellness.

Here are four key ingredients making their way into everyday products—and why they matter:

Collagen – skin, joints, and structural health

Collagen is one of the most widely adopted longevity ingredients, supporting skin elasticity, joint mobility, and connective tissue health. It’s also a category consumers see and feel results from, which builds trust.
The global collagen market was valued at over $5.5B in 2023 and is projected to nearly double by 2030.
Popular in powders, ready-to-drink beverages, and bars, collagen is now a household staple in wellness routines.

Magnesium – the recovery mineral

Magnesium plays a critical role in more than 300 enzymatic reactions in the body, including muscle recovery, bone strength, and nervous system regulation.
Deficiency is common—about 50% of Americans don’t meet daily requirements—which has driven the rise of magnesium supplements, drinks, and powders.
In longevity-focused products, magnesium is positioned for better sleep, stronger bones, and reduced inflammation, all essential to healthy aging.

Creatine – from gyms to longevity aisles

Once known mostly as a sports supplement, creatine is now recognized for its cognitive and muscular benefits in aging adults.
Research shows creatine supports muscle mass retention, brain energy metabolism, and even memory in older populations.
Expect to see more creatine in functional beverages and daily nutrition blends—not just bodybuilding tubs.

L-Theanine – calm for the long run

Best known as the amino acid in green tea, L-theanine promotes relaxation without drowsiness, balances mood, and supports sleep quality.
Stress management is central to longevity, and consumers are gravitating toward ingredients like L-theanine for neuroprotection and cognitive resilience.
Pairing L-theanine with caffeine (common in beverages) also helps smooth energy and focus for performance at any age.

What this means for brands

Consumers don’t just want to feel good today—they want to invest in their long-term health. By incorporating ingredients like collagen, magnesium, creatine, and L-theanine into accessible formats (RTDs, powders, stick packs, k-cups), CPG brands are positioned to meet rising demand for products that deliver both immediate satisfaction and long-term wellness outcomes.